Search Engine Optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via “organic” or unpaid search results. How does it work? The earlier or higher ranked on the search results page and more frequently a site appears in the search results list, the more visitors it receives from the search engine’s users.

Companies that show up at the top of Google, Bing or Yahoo searches aren’t simply lucky – they work at it through SEO efforts to secure and maintain those rankings. SEO is a critical component in ensuring your website and business are seen by potential customers or clients.