Our digital society continues to turn to search methods when seeking solutions, products or services. And they want answers NOW!

Inbound marketing and marketing automation is more effective than traditional outbound marketing methods because you aren't interrupting people with cold calls, commercials or other attention-getting gimmicks.

With inbound marketing through the Web, you create compelling, useful and informative content that helps visitors find you. You establish yourself as an industry and topic authority, thus building trust over time, helping new potential customers find you and expanding your sales.

Installing lead-generation marketing software (provided by our partner SharpSpring) on your website that allows us to better track website visitors, create email posts and create special automated marketing workflows that attract qualified leads. Creating landing pages with downloadable offers such as eBooks, white papers and guides in order to capture email leads is a proven method in today’s digital marketing world. Our clients use SharpSpring to nurture leads through follow-up emails and/or newsletters based on behaviors such as returning to the website or visiting a specific page.

With marketing automation, you're able to:

• Identify and track new leads on your website through software
• Score leads in real time
• Nurture leads through email drip campaigns
• Provide customized, relevant content in email and through dynamic website pages
• Deliver the right message to the right audience at the right time
• Use strong analytics to help manage the effectiveness of your content strategy
• Track and measure your marketing success through conversions
• Connect your outbound marketing efforts directly to your web visitors