It all began in Seattle in 1996 with a small office, a single copy machine, and one employee. Founded as a paper-based legal copying firm, American Legal Corporation (ALC) steadily grew in its home market and expanded into other areas, including San Francisco, Silicon Valley, San Diego, Phoenix and Austin.
By 2008, the company had become a leading litigation support vendor in the western United States, with more than 275 employees across six offices. However, ALC faced a marketing and branding dilemma. The company needed to shed its old image as a copying, scanning and tagging vendor, and establish national dominance in the rapidly growing fields of electronic discovery (eDiscovery) and computer forensics.
Acting as a virtual marketing department, Kaufer DMC embarked on a comprehensive marketing and rebranding plan for the company. To learn more, download our case study by filling out the form to the right.