Like many healthcare practices, a Seattle-area OB/GYN had an online review problem. Many of the reviews on sites like Yelp included outdated, negative reviews, which skewed results and created an imbalance in their overall ratings regarding patient perception and experience.
The practice, with two locations in the area, knew that the online feedback from their patients was extremely valuable, but they didn’t know how to monitor and manage the process.
Fortunately, the practice had already begun to establish the foundation for a solid online presence by engaging Kaufer DMC to design and develop a new website and launch proactive social media and content creation programs.
It was time for the OB/GYN to take a similar proactive approach with an online ratings program. The goal was to help demonstrate how current and contemporary it is as a practice, as well as to balance some of the negative reviews that were very visible on prominent sites such as Yelp.
Kaufer DMC took a five-step approach to managing the OB/GYN’s digital reputation. To learn more, download our case study by filling out the form to the right.