YouTube and Snapchat Are Key to Millennial-Focused Retailer’s Holiday Plan

We’ve heard a lot about Snapchat in the past couple weeks. Besides “allegedly” rejecting $3 BILLION in cash from Facebook, brands like Karmaloop and Taco Bell are “rocking” Snapchat and using the mobile app to their advantage.

Unlike Vine, Twitter and Facebook (which are pretty straightforward), Snapchat tends to be trickier for marketers to figure out. It also doesn’t help that Snapchat has been known for being a tad…lewd. But times are a changin’, and this app is redefining the way young people communicate. If you’re looking to target teens and young adults, it’s time to figure out how your brand can embrace this trendy app.

Karmaloop is a streetwear fashion e-retailer that not all marketers know about but should probably start studying if they want to learn how to connect with millennial consumers. Founded 13 years ago in Boston, it pulls in more than $200 million a year in revenue by targeting 18-to-24 year-olds.

During this holiday season, Karmaloop is using a healthy dose of YouTube and Snapchat to reel in sales. Before getting into the specifics, let’s look at the foundation that’s been laid for the brand’s social-video aims.

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Image via mashable.com


Published December 9, 2013 by Luke Severn.
Categories: Snapchat, Social Media