What is the current social advertising landscape?
If you believe that social advertising is here to stay – you’re absolutely right. As you can see from the figures below, social advertising (advertising that can be found on social media sites such as Twitter and Facebook) is expected to grow into an $11B industry within the next year. Who is being targeted most often? 45 year old women (and 30 year old men) fall into the sweet spot, according to this infographic.