True Colors: How Color Affects Buying Behavior

“What’s your favorite color” is often a question asked by friends, siblings, and significant others when birthdays and holidays come around. Why? Because whether we are conscious of it or not, we psychologically associate colors with certain characteristics that influence our shopping habits.

Here’s an infographic by Quick Sprout with some interesting stats on color and buying behavior that are sure to make you think twice about your color choice for your upcoming product, marketing campaign or branding message. With 85% of shoppers reporting that color was the primary reason for buying a product, help your business to send the right message that fits with your brand and attracts your target customer.

Published February 6, 2014 by Luke Severn.
Categories: Content Marketing, Visual Content