Today's Modern Marketing: Equal Parts Art and Science

We love this infographic about the modern marketer, produced by Salesforce. While creativity and strategic thinking are still vitally important for all marketing and communication professionals, the introduction of analytics and ROI has changed our industry (and expectations) forever. What do you think?

               The Modern Marketer: Part Artist – Part Scientist 

The Modern Marketer: Part Artist – Part Scientist via Cool Daily Infographics

Published April 25, 2013 by David Kaufer.
Categories: Corporate Marketing, Digital Marketing, Integrated Marketing