The Truth About Content Marketing & SEO

While being able to find your business in “search” is important, SEO overload isn’t the solution. Content marketing and SEO should be used together wisely. Having your business show up on the first page of Google isn’t necessarily a sign of success. As said best by author Lee Odden, “search engines don’t buy products, people do.”

Over the past few years, there’s been a tremendous focus on content creation in the search and overall digital marketing world. Once you get past the hype, there are plenty of well documented case studies showing the ROI of a content marketing approach. Unfortunately, content marketing campaigns are often guilty of paying little more than…

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Published May 30, 2013 by Luke Severn.
Categories: Content Marketing, Inbound Marketing, SEO