The Rise of Social Media in e-Business [Infographic]

There’s absolutely no doubt that social media platforms like Facebook, Twitter, and Pinterest have had a widespread impact on online connectivity, news, and information. But another area where social media is also making a huge impact is in e-commerce.

Facebook, Twitter, and Pinterest count for 75 percent of all social media e-commerce leads, while 74 percent of consumers rely on social media to guide their purchases.

If your business is selling merchandise or services online and you’re not already using social media to market and encourage those purchases, these statistics and the infographic we’ve provided below via ecommerce mobile application developer Mobstac may inspire you to begin utilizing the power of social media.

Some interesting take-aways from the infographic include:

  • U.S. consumers will spend $327 billion in 2016
  • Four in 10 social media users have purchased an item in-store or online after sharing it on Facebook, Twitter, or Pinterest.
  • social traffic to e-commerce sites led to a revenue increase of 17.8 percent over a six-month period.

Written by Luke Severn

Luke is a marketing coordinator at Kaufer DMC. He loves writing, music, movies, the Seattle Seahawks and the Portland Trail Blazers.

Published June 24, 2014 by Luke Severn.
Categories: e-commerce, Social Media