The Power of Color in Branding [Infographic]

The following infographic and summary is a guest post provided by Brush Strokes Painting.

In this day and age, trying to avoid branding or advertising is a difficult task. Consumers are bombarded with thousands of messages from a variety of media outlets the moment they get up in the morning. Successfully delivering a message to a desired target market is not an easy task, as consumers must determine which messages are relevant to them, and which ones are not.

This infographic from Brushstrokes is aimed to illustrate the importance of color in branding. Studies have indicated that brand recognition increases by 80 percent with color recognition, and up to 90 percent of judgements can be made on color alone. Therefore, it’s of vital importance that the correct research is conducted to match the correct color to your brand’s personality.

Check out our other blog post “Ever Wonder What Your Brand Colors Say About Your Business? [Infographic]”


Published August 26, 2015 by Luke Severn.
Categories: Branding