The Local Consumer's Digital Path To Purchase
As if it wasn’t tricky enough for businesses to try to figure out how consumers made purchase decisions, there are now a plethora of online and mobile resources available that make the path to conversion (or consumption) even more convoluted than before. Kudos to localmarketlaunch.com for compiling this information and producing this infographic. If your business is targeting local businesses, here are some statistics that have to jump out and make you wonder if you’re providing the right path(s) for consumers to find you:
- 85% of local consumers search online for business information
- 94% only search through the first page
- 94% of smart phone users search for business info using their mobile phone
- Even 73% of consumers agree the path to purchase is more complex than before.
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