The Changing Face of B2B Marketing

The Changing Face of B2B Marketing

No doubt, there are a ton of marketing myths out there, especially when it comes to B2B marketing.

B2B Marketing (and marketing in general) is constantly shifting. This can make it tough for professional marketers to come to fixed conclusions and tried-and-true successful marketing strategies. What works today will often fail tomorrow.

Exactly what B2B marketing shifts have occurred recently and what’s driving those shifts?
Findings from Google and Millward Brown Digital debunk many widely held beliefs about the B2B buying process. How will this affect your marketing strategy?

Read the full article at: www.thinkwithgoogle.com


Published January 20, 2017 by Luke Severn.
Categories: Inbound Marketing