The CEO's Guide to Listening on Twitter

HubSpot’s CEO Brian Halligan became an official social media marketer for a day as he managed the company’s Twitter and Facebook feeds. He shares his experience with other CEO’s: 

One of the perks of my job is I get to talk to lots of interesting CEOs and founders of other companies who are trying to build an inbound marketing machine. And a question I’ve been getting a lot lately from CEOs is, “Okay, I’m on Twitter, but I don’t get it. How the heck do you use this thing?”  …

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Published May 8, 2013 by David Kaufer.
Categories: HubSpot, Inbound Marketing, Social Media