The Anatomy of Content Marketing
Did you know that compelling content drives successful social media campaigns and is cited in 3 out of 4 marketers as a factor in closing sales? Or that a whopping 70% of consumers are now getting information about companies and products from articles – not from advertising?
These are a few of the nuggets you will discover in this brilliant infographic created by ContentPLUS. Kudos to the firm for putting together such a useful tool. How are you using content in your ongoing marketing? You ARE using content, aren’t you??