The Anatomy of Content Marketing

Did you know that compelling content drives successful social media campaigns and is cited in 3 out of 4 marketers as a factor in closing sales? Or that a whopping 70% of consumers are now getting information about companies and products from articles – not from advertising?

These are a few of the nuggets you will discover in this brilliant infographic created by ContentPLUS. Kudos to the firm for putting together such a useful tool. How are you using content in your ongoing marketing? You ARE using content, aren’t you??

The Anatomy of Content Marketing infographic

Published May 20, 2013 by David Kaufer.
Categories: Content Marketing, Visual Content