The A to Z of mobile marketing: Trends to inspire you
2014 has been named “the year of mobile” and it shows no signs of slowing down. A Mobile Marketing Association study says spending on mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015. That’s triple the amount! Rather than be intimated by these statistics, we decided to explore the many exciting technologies, app developments and consumer statistics surrounding this trend in a A-Z list. Below is three of our favorite trends/letters from the list (‘C’, ‘L’ and ‘M’) that we chose to elaborate on.
C: Consumer first, mobile first is dead
In February, Neal Mohan, Google’s vice president of display advertising, said that “90% of consumers start a task on one device and finish it on another” and that mobile first “is dead.” The multi-device consumer is challenging advertisers to create ad formats that work across tablets, desktops, smartphones, smart watches, etc. Mobile First is the idea that we should “design everything for smartphones first and big screens as an afterthought.” The user journey is complex, and we must adapt to every device.
Loading time can affect your bottom line. 40% of people abandon a website that takes more than 3 seconds to load. That’s cash out the door and on to your competitors! A responsive design simply isn’t good enough, it needs to load ridiculously fast too. You can make your mobile website load faster by keeping redirects to a minimum, reducing external style sheets, testing performance and more.
The phenomenon of social TV is one of the best examples of this trend. Nearly every commercial and sporting event has a hashtag these days. It presents an opportunity to continue the conversation with fans beyond the final whistle. Target even turned the hit shower Cougar Town into a shoppable experience. The 2014 FIFA World Cup is proving that Twitter is the place to go for real-time results and chatter, so much so that Facebook wants in.
To see the full A-Z list and continue to the original source go here…