Study: Social Gives SMBs Maximum Exposure

While some may still debate the effectiveness of social media for small and medium-sized businesses (SMBs), a study earlier this year conducted by Social Media Examiner shows that both B2C and B2B businesses are increasing their use of social media. Among the findings: YouTube is seen as the platform with strong potential upside. Read more: 

“Facebook continues to be the most important social network for small and medium-sized businesses (SMBs) looking to publicize their brand, but other networks also garner enthusiasm. The greatest benefit of social engagement for SMBs is exposure, along…

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Published June 4, 2013 by David Kaufer.
Categories: Social Media