Starbucks Wants You To Buy Your Friend A Coffee With A Tweet

Starbucks is everywhere – especially in Seattle. And it’s not just for your morning pre-work ritual, it’s also for meetings, job interviews and catching up with old friends. 

On Facebook when someone’s birthday rolls around, you often see a Starbucks gift suggestion inside a birthday reminder. But how many how you actually bought? Sure, the idea is great, but how can we make it a little more…personal? And less “crap! I forgot it was your birthday so here’s a $10 card!”

Twitter and Starbucks have teamed up to @tweetacoffee, where you can gift someone a $5 gift card through a tweet. Want to surprise your coworker down the hall with a mid-afternoon frappuccinno? You can – and it doesn’t have to be their birthday.

I think this spontaneous approach to Starbucks “gifting” is cute and way more approachable. I could see myself using it to send one my favorite professors from college a quick note of appreciation. I could also see myself using it to congratulate my friend after she tweets about her new job. What ways would you use it?


These days you barely have to leave the house to shop. You can order your groceries, your supplies, your furniture and even your clothes online. With services like Amazon’s same-day shipping you barely even have to wait. However, if you’re looking for that venti espresso, you still have to leave the house to trek down to your closest Starbucks.

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Published October 29, 2013 by Luke Severn.
Categories: Social Media, Twitter