So What Exactly Is a Call-to-Action?
If you work in digital marketing (and really, today any kind of marketing should be digital marketing), then you’ve likely heard a lot about CTA or Call-to-Action. What is it? Its simply an image or line of text that prompts site visitors, leads, and customers to take some sort of action. It is, quite literally, a “call” to take an “action” on your website.
The action you want people to take could be anything: download an ebook, sign up for a webinar, get a coupon, attend an event, etc. Read more about CTAs from our partner HubSpot’s blog.
Get the low-down on what calls-to-action are and then follow a checklist for creating an effective CTA…