Snaps for Business: Using Snapchat to Reach Millennial Consumers
Last December we blogged about how savvy retailers were incorporating Snapchat into their holiday marketing campaigns. While the Christmas shopping season is long behind us, Snapchat remains as a powerful medium for brands to reach young consumers.
Snapchat continues to rise in popularity, especially among the 13 to 25 age demographic. And with 400 million “snaps” (pictures) sent per day, Snapchat is a wealth of opportunity for brands to break into. However, the challenge still remains in how advertisers can communicate their message in only 10 seconds. Check out these innovative ways that brands are using Snapchat, brought to you in this nifty infographic by Digital Information World.