Simple Steps to Creating an Effective Social Media Strategy

Social media isn’t something new, but sometimes you need to go back to the basics. It’s important to remember that you need to be constantly evaluating your social media strategy, what works and what didn’t? What posts had the most engagement and/or shares? Before you even get online and start posting, create goals and identify your audience. Sometimes since it’s such an easy tool, we forget these basic steps that we need to take before moving forward.

Why is social media so important? More people are using social media through their mobile phones, computers, and tablets than talking, calling, emailing and texting. Do you find this surprising? I know I don’t. Some businesses have gone to the extent of allowing 30 minutes a day for their employees to use social media. There’s…

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Published June 13, 2013 by Luke Severn.
Categories: Social Media