SEO Tip: Google Places for Business Category Tool Update

How many business owners realize that they can list themselves in Google Places for Business to help improve SEO results? While it’s not always easy or intuitive (see below), it is important because you want your business to appear whenever a potential customer conducts a search *should* include you (say, “Seattle Plastic Surgery”). When you do list your business, it’s also important to make sure you define your business in the appropriate business category. Here is some new info about this topic:

 One of the continuing mysteries is the true understanding of Google local search. There are always updates and more than a fair share of confusion as to what is or is not acceptable or considered a ‘best practice’ at any given time.

 

An area that Google created some confusion in (one of many) is the ability to categorize a local business accurately. Google requires that you use at least some Google categories to put your business in the right class but oftentimes the available categories are not sufficient.

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Published April 18, 2013 by David Kaufer.
Categories: Digital Marketing, SEO