Search Behavior: The Warm Up

Content is key. Outbound marketing tactics like PPC (Pay Per Click) are less effective, as proven by this infographic below.

Google’s ranking algorithm rewards inbound marketing. 65% of respondent stated they don’t click on search advertisements, so running a campaign based solely o paid ads isn’t effective. Organic search results that come from inbound marketing strategies (blogging, social media, etc.) adds credibility and drives traffic.

Find more great infographics on NerdGraph Infographics

Published May 20, 2013 by Luke Severn.
Categories: Search Engine Marketing