Search Behavior: The Warm Up
Content is key. Outbound marketing tactics like PPC (Pay Per Click) are less effective, as proven by this infographic below.
Google’s ranking algorithm rewards inbound marketing. 65% of respondent stated they don’t click on search advertisements, so running a campaign based solely o paid ads isn’t effective. Organic search results that come from inbound marketing strategies (blogging, social media, etc.) adds credibility and drives traffic.
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