Report: 87 percent of women say they cannot imagine their lives without their phone

If your business or healthcare practice caters to women, you need to pay attention to a new report from Time Inc. and Nuance Digital Marketing. According to the report, there are several key differences between how men and woman feel about and engage with their smartphones and tablets.

Women more so than men have a strong emotional attachment to their smartphones and tablets, suggesting marketers need to position their messages differently for mobile than other media channels, according to the report…

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Published October 31, 2013 by David Kaufer.
Categories: Mobile Marketing