Referral Marketing: How WOM Can Help You Get More Customers

What do you do when you experience something awesome? You tell your friends, of course! Whether that was the cool coffee shop you found or the great deal you just got on your latest purchase, we love to recommend new and exciting things to others. With access to nearly everything via the Internet, we as consumers are much more likely to trust the recommendations of our friends over the ads we see online.

How can you take advantage of WOM marketing to help grow your business? We found a fun infographic by ReferralCandy that shows the power of referral marketing.  It may be as simple as just asking your customers to share with their friends on social media or online review sites. The majority of people are willing to give a recommendations, but they might just need a little encouraging. So next time you deliver a job well done, don’t be afraid to ask your customers to share the love with their friends.


ReferralCandy – Refer-a-friend Programs for Ecommerce Stores


Published February 5, 2014 by Luke Severn.
Categories: Reputation Management, Social Media