Marketing To Millennials: You Have To Do It Their Way
Whether you like it or not, the Millennial Generation is coming of age, and they want to buy. As you know, marketing isn’t one-size-fits-all, especially when it comes to different age groups. It’s difficult to market to Millennials, especially if you don’t understand them. This article explores how to target this tech savvy group:
Millennials are your most important customers right now – and will be for years to come. They are young, typically defined as those people born after 1980. And, at 80 million, they make up the largest generation in U.S. history. And yet they are also the most elusive of consumers.