Make the Most of Your Company’s LinkedIn Page

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Social media platforms such as Facebook, Twitter, and LinkedIn are powerful tools for internet marketers. They allow for businesses to focus their ads on specific demographics to get the most bang for their advertising buck. However, each one of them has their own quirks and methods of appealing to users.

LinkedIn is no different. Emily Copp at Hoosuite.com recently put up 5 tips for leveraging the most out of LinkedIn. Here were some of our favorites:

Create and Share Great Content

LinkedIn is more than a place to look for career opportunities and brag about the different skills you can offer future employers. It’s become a platform for publishing content.

Through its Pulse platform, LinkedIn allows users to publish articles that are then promoted to every one of their connections instantly. LinkedIn will notice which articles are gaining traction and then automatically feature them in one of its categories. This exponentially expands the reach of good content and draws more eyes to your brand at no cost to you.

Make a Showcase of Your Brand’s Offers

Companies have a lot of offers, but its customers might not always be interested in all of them. One way LinkedIn allows for accurate targeting of business segments is through Showcase Pages. These pages allow businesses to create individual pages for its products and services that LinkedIn users can follow.

Showcase Pages allow users to opt-in to the products and services that interest them, which allows companies to have radically different brands and audiences on the platform. Because users follow brands and the company, they’re saved from a deluge of updates they don’t care about, which can lower their opinion of the company.

Showcase Pages also serve as an excellent platform for acquiring new customers. They can act as the first step in acquiring a list of prospects for being used in the customer journey. The page can be tailored to the needs of customers and the strengths of the brand’s offers rather than standard company info.

There’s Still More to Do

To check out the rest of the tips, visit Copp’s article here. The Internet and social media is becoming an increasingly competitive place and marketers need to make use of every advantage that they can.


Published September 7, 2016 by Luke Severn.
Categories: LinkedIn