Looking to share a deal? E-Mail Marketing Is More Effective Than Facebook, Twitter

We've all seen the impact of a hugely successful viral campaign on social media. Amateur videos, highly produced commercials on YouTube and popular blog posts or articles on Twitter and Facebook are common. But what if your marketing goal is to get the most shares for a unique deal? One study suggests that email marketing still rules.

People share online coupons more via email, though Twitter when consumers do use it to share offers, it packs a bigger punch, a SocialTwist study found...

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Published October 4, 2013 by David Kaufer.
Categories: Email Marketing, Social Media