Is Gmail's New Inbox Affecting Open Rates?

Email marketing company MailChimp has an interesting post today that focuses on the potential impact of Gmail’s new “tab” inbox capabilities and the impact this might have on email open rates. Obviously MailChimp (and others such as Constant Contact and HubSpot) are monitoring this closely as Gmail is an increasingly popular email option for users – and email marketing is again on the rise. Should email marketers be worried?

I wanted to understand the impact of Gmail’s new tabbed inbox, so I dug deep into our database and pulled every delivery to Gmail for the past year and half…

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Published July 23, 2013 by David Kaufer.
Categories: Content Marketing, Email Marketing