How Virgin Atlantic's Marketing Nails It

We’re huge fans of Virgin America airlines so this article caught our eye. We think that both Virgin Atlantic and Virgin America really nail it with their marketing – but they back it up with outstanding service and passenger experience. What do you think?

Virgin Atlantic is a small airline with a big personality. This is how it lures customers from the big guys. I’m on a new customer experience journey at my online marketing company VerticalResponse . We’re taking another look at everything we do from the ground up– how we do it, when we do it and how our customers are going to like it. It can be challenging to take a holistic view of your entire business and redo a ton of things (at once!), but over time process changes, people change and the…

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Published April 12, 2013 by David Kaufer.
Categories: Corporate Marketing