How Small Businesses Are Using Mobile Technology

When you’re running a business, you have to be thinking one step ahead of the game, or at least continue to move with the game. In today’s market, that game is about maximizing mobile technology potential to enhance your business practices, educate/inform your current client base, and generate inbound marketing leads.

The problem is that while 66% of small businesses are using mobile technology as a part of their business practice, 34% are not. If you’re a part of the 34%, this blog’s for you. Don’t be left in the technological abyss or your business will suffer

Here are the some of the ways small businesses use mobile technology to build their brands, up their game, generate more business, and increase revenue.

  1. The Social Connection. Social media is the hub of the inbound marketing wheel. You need to be found, make connections, and maintain those connections in order to draw clients and customers in. Formats like blogs, Facebook, Twitter, YouTube channels, Pinterest, etc. are all different ways to attract different people. According to recent survey results, released by Constant Contact, Inc., 73% of small businesses are using mobile technology to drive their social media campaigns. If you aren’t working those same social media platforms to increase your brand’s online presence, internet searchers will be directed towards that 73%, and away from you.And while we’re on the topic of social media, if your business isn’t using it, you’re missing out on a lucrative opportunity to generate new revenue for your company, and to learn what your customers and clients want. If you’re intimidated by the whole social media and mobile technology thing, that’s okay! So are the majority of non-techy people – before they learn the ropes. Ask for help, utilize free online tutorials, and/or contact an experienced marketing company to get you started.
  2. Visit their inbox. The second most leveraged format for small business mobile technology is email marketing. 71% of small businesses use email marketing campaigns to generate business. While personal email usage is sloughing away in lieu of Facebook communications, emails are still alive and well in the business arena.Email marketing provides a method for keeping customers informed and educated on new products and services in a more personalized way. While you might use other forms of social media for very general posts, emails allow you to communicate about client-specific issues.
    The key is to understand what type of content people are looking for, and when they want it, in order to achieve the best success with email marketing.
  3. Ads, baby. Ah yes. In business, you must advertise so it’s no surprise that the next tier of mobile technology usage is related to advertising. What is a bit surprising is the way the statistics drop off. Only 44% of small businesses are using mobile technology to advertise.What does this mean for your business? If you start finding creative and attractive ways to use mobile technology to advertise yourself and your products/services, you have a better chance of reaching your audience because to date, there is less competition.
  4. Is your site optimized for mobile users? Only 34% of small businesses have a mobile-optimized website. Yikes! This doesn’t bode well for the other sites when they’re found via smartphones and tablets, but don’t function properly. While things like Facebook and Twitter are automatically optimized for mobile devices, websites and blogs are not.Since more than half the population of cellphone users does the majority of their online browsing from their phone, and we see tablets being used here, there, and everywhere, it’s imperative that your website is optimized for mobile browsing. Failure to do so will cause prospective clients to bounce right on down to the next link on their search engine list.
  5. In-house business practice. While the percentages are still small, more small businesses are learning how to leverage mobile technology in-house.
  • 17% use a tablet point-of-sale device to handle payment transactions.
  • 18% use mobile applications to help manage their business.

Can you think of ways mobile apps could help you run a tighter, more cost-efficient ship?

Small business owners are smart, savvy, movers and shakers. So, it’s a bit surprising that the “Holdouts” cite a lack of social media knowledge, and/or a lack of time, as predominant reasons why they aren’t using mobile technology. Talk about a Catch 22 that will leave them in the dust! These technologies are here, they are being used, and they are successful.

Do yourself, your business, and your employees a favor by getting the most out of mobile technology possibilities. By working to develop your social media, email marketing, and advertising strategies, as well as taking advantage of in-house mobile applications, you can secure your business’ position in the marketplace.

Published May 30, 2013 by Luke Severn.
Categories: Mobile Technology