How Personas Guide Meaningful Content Creation & Optimization

It’s important to identify your buyer personas before executing a digital marketing campaign, or marketing at all for that matter. People seek and receive information differently, so one tactic most likely won’t work across the board. Maybe your buyer persona is active on Pinterest, but not on Twitter. So why waste valuable time on deciding how to get your message out less than 140 characters? Personas are more than demographics, they are characters.

As marketers accumulate information about customers, it is also important to identify common characteristics and patterns to help guide messaging, engagement and offers. Behaviors that contribute to your business objectives like, sales, advocacy, sharing, referrals and repeat business might contribute to your understanding of an “ideal” customer that can be characterized as a persona: Admin…

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Published June 11, 2013 by Luke Severn.
Categories: Inbound Marketing