How Can Vine’s 6-Second Video Window Earn Big Bucks for Twitter?

Vine has taken the media world by storm in a very short amount of time. Due to its popularity, the idea of promoted videos has been thrown around. What is the future of video in ad? Is it possible to do in six seconds? And will it follow the same path as ad-happy Facebook? Frank Sinton, CEO of Beachfront Media, explores in this article.

With Twitter having landed its biggest ad deal yet with Starcom MediaVest Group, it’s no longer too early to begin wondering how the platform will make money with Vine, its hugely popular app that allows users to Tweet six-second videos.

Launched with a tailwind of media buzz, Vine skyrocketed to No. 1 on the Apple App Store. It’s the subject of numerous “how to” articles (including this one) for brands and users struggling with how to incorporate Vine’s functionality into their daily lives. All this in only three months.
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Published May 7, 2013 by Luke Severn.
Categories: Twitter, Video