Email Marketing – Email Open and Click-Through Rates: Benchmarks by Vertical

It’s a question we’ve all wondered (or have been asked by our managers and clients): are these open and click-through rates good? It’s always tricky to answer because we all know there are many variables in email marketing – including the industry, timing and content. But at last there is a study that at last provides some email success rate metrics for marketers and businesses.

Email Marketing – Education, retail, and computer hardware/electronics are the best-performing verticals in email marketing, according to a new study that benchmarked open rates, click-through rates, and churn metrics across 14 industries…

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Published May 13, 2013 by David Kaufer.
Categories: Content Marketing, Email Marketing