Content Marketing Tactics That Work: eBooks

EBooks are an essential component to inbound marketing. One tip that we can contribute is: collaborate! The task of an eBook at first can be a little daunting, but if you work with another company you can cut the workload in half. Maybe one company provides the content and the other company provides the design and layout.

The best part about an eBook in comparison with a whitepaper is its ability to be interactive. The best eBooks let you tweet a statistic straight from the download, have useful hyperlinks and a compelling contact page at the end.

In this article, you’ll learn the 10 Best Practices for Creating eBooks that Convert. You can also check out our eBooks to see more great examples.

As a content marketing tactic, eBooks fit the bill for those businesses that need to communicate complex information but in a striking, easily digestible way. Infotaining eBooks raise the bar on “interesting” combined with practical, useful and even inspiring messages that align with the brand. Compared to many other content marketing tactics, eBooks represent a…

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Published October 21, 2013 by Luke Severn.
Categories: Content Marketing