Brands can have as many as 44 Twitter profiles (successfully)

Many companies struggle with social media and trying to decide how many profiles they should create and manage on Twitter (and other platforms). While its important to maintain a strong overall brand, most companies have products or divisions that each cater to a different audience. 

How many Twitter profiles does a brand need? The latest research reveals that brands can have as many as 44 Twitter profiles, each catering to specific customer needs and consisting of broadcast and engagement channels…

 

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Published August 27, 2013 by David Kaufer.
Categories: Social Media, Twitter