Are Bluetooth Notifications Future of Mobile Marketing Campaigns?

NBCUniversal is leveraging Bluetooth marketing to target mall shoppers with a campaign to drive awareness for its upcoming film, “Endless Love.” Is Bluetooth marketing the future of mobile? How would you feel about getting notifications automatically pushed to your phone while in a shopping mall? David Kaufer discusses in the latest Marketing Minute.

Published January 28, 2014 by David Kaufer.
Categories: Kaufer DMC, Marketing Minute, Mobile Marketing, Video