A Beginner's Introduction to Inbound Lead Generation
We hear it a lot: “What exactly is inbound marketing and how can I use it at my company (or organization).” The basic concept is simple enough. Instead of using old traditional outbound marketing (think of mailing post cards or buying advertising messages) you create inbound marketing programs that attract potential customers to your website or digital properties.
That’s the concept – but how exactly does it work? Well we’ll leave the full explanation to the experts: our partners at HubSpot.
New to inbound marketing? Check out this easy-to-understand introduction to how lead generation fits in…