9 Reasons to Outsource Marketing
1. Best of both worlds: experience + execution
You receive a team of specialists to do the work for a fee that is lower than what you would pay a full time entry-level marketing coordinator. We provide an outsourced marketing director: you need an experienced person but not full time, either because you can’t afford it or there isn’t enough for them to do. We also provide a complete outsourced team: your skill requirements are going to be variable as your priorities evolve, and it’s going to be difficult to find those in one employee.
2. Cost Benefit
For many businesses, the cost benefits of outsourcing versus hiring a staff member are clear. You can expect the overheads of hiring an employee to effectively double or triple their salary. So a marketing manager earning $35,000 is going to cost your business at least $70,000 (just ask your accountant). With outsourcing there are no additional overheads and the cost can be variable – you can use as much or as little outsourcing as you need from month to month.
3. Short or long-term
If you’re hesitant about committing to more fixed costs, or not sure whether a long-term appointment is really necessary, an outsourced marketing director/manager and team is a good interim solution.
4. Skills and experience you need
The temptation is to hire a cheap junior marketing coordinator who can handle a variety of tasks. If you simply need someone to do a relatively low-level job and you have the time and expertise to both train and manage them effectively, then this might be the right route for you. The danger is that they don’t add any strategic or creative value, and they become a drain on the time of senior management. The advantage of outsourcing is that you can draw on a team of people with different skills when you need them, from digital marketing to running sales campaigns and handling PR.
5. Outside perspective and objectivity
We bring a wealth of experience from a variety of industries and companies as a marketing partner. Our team has worked in startups, large corporations and agencies alike. We’ve seen what works and have helped build visibility and brands in multiple sectors. And while we bring our fresh perspective, we also make sure we are a good ‘cultural fit’ with your business and ensure we mesh with your way of working, and with the rest of your team.
6. Measurable objectives = results
Any successful outsourcing needs to start with a clear statement of what you are hoping to accomplish so that we can provide you with a realistic proposal and defined costs. Before the engagement begins we recommend clients work with us to agree on measurable and timely objectives, and review these on a regular basis.
7. Variety of skills and experience
The advantage of hiring outsourced marketers is that you are getting access to a substantial range of experience and skills. Whether the engagement is short or long term, we work to transfer skills into your organization, through training, coaching and mentoring, just as a full-time senior manager would. This includes coaching the management team to help them learn about new digital marketing strategies.
8. We’ll work together on a succession plan
Particularly if you don’t view outsourcing as a long-term solution, you should build a succession plan from the outset. Indeed, many businesses hire outsourced marketing directors to help them define the right structure for their marketing team and then recruit appropriately. If you’re hiring an outsourced marketer to deliver a particular project, then make sure you specify what support might be needed once it’s complete, and how much of that is included in the project fee.
With these tips in mind you should be well equipped to make informed choices on outsourcing your marketing, and getting a fast-track to increased revenue.
We invite you to check our track record. We can provide examples of work and talk to current and previous clients.
Written by David Kaufer
David Kaufer is Founding Partner and Chief Dynamic Office in Kaufer DMC. He’s also a huge Oregon Ducks & Microbrew nut, Dad of awesome 9-year-old twin boys, husband, and big Sustainability and Autism advocate.