7 Skills New Marketers Must Have [Infographic]

For the past few years, the way companies and individuals market themselves has drastically changed.

With a greater emphasis on inbound vs. outbound marketing, to the increasing popularity of social media, viral and mobile marketing, the marketing landscape has had to adapt to an increasingly digital world.

And with an emphasis on the new age of digital marketing, it appears that marketers are having to adapt to the changing environment as well.

An infographic put together by Formstack illustrates this shift, highlighting 7 Skills New Marketers Need to Succeed. With these 7 skills, there is a heavy emphasis on digital and technical skills needed for new marketers to succeed in an increasingly digital world.

As the infographic explains “digital marketers are becoming jacks-of-all-trades. The industry needs people who can do everything from crunch data to create media.”

The 7 skills Formstack highlights includes analytics, social media, data visualization, technical skills, teamwork, newsjacking, and soft skills.

Check out the infographic below to read more about each of these skills. What skills do you think are most important for new marketers?

Written by Luke Severn

Luke is a marketing coordinator at Kaufer DMC. He loves the Arctic Monkeys, David Fincher movies, and the Portland Trail Blazers.


Published April 6, 2015 by Luke Severn.
Categories: Digital Marketing, infographic, Marketing