5 Obvious Signs It’s Time to Optimize Your Website for Mobile Devices

It’s no secret that mobile devices are now at the forefront of technology, and mobile use and development shows no signs of slowing down.

The question now is, has your business’s marketing strategy bought into the mobile revolution? Specifically, what are you doing or have you done to make sure your business’s website is optimized for mobile devices?

If you can’t answer that question, it might be time to have a mobile intervention.

Here are 5 obvious signs it’s time to optimize your website for mobiles devices:

1. You haven’t updated your website in 4 to 5 years.

As we’ve said on the Kaufer Blog before, with how much online technology is advancing and its use increasing, 4 to 5 years without a website update is too long. If it’s been that long, chances are your website is not optimized for the mobile market, which means it’s definitely time for an update. Technology trends are always on the move, and your website should be as well. But mobile optimization shouldn’t be the only reason you’re updating website. You should also want to remain fresh, interesting, and relevant. If you do need to update your website, here’s a guide on how to choose between a web design company, freelancer, or outsource firm.

2. Your website isn’t loading properly on mobile devices

If you visit your website on a mobile device, and it’s loading extremely slow or not completely loading at all, this is a pretty obvious indicator that your website is not meant to be viewed on a mobile device and it’s time for an update.

3. Navigation is difficult on a mobile device and reformatting isn’t occurring

This is a no-brainer tell-tale sign that your website needs an update. If you visit your website on a mobile device, whether it’s on an iPhone, iPad, or iWhatever, and you’re having a hard time navigating through the site, clicking links, or reading text, these are all indications your website isn’t optimized for the mobile market, and it’s probably not even mobile-friendly. Sites that are mobile optimized will automatically scale themselves and reformat to the screen of any mobile device, while a more simple mobile-friendly site will at least function properly. Difficult navigation is an obvious indicator of whether a website isn’t mobile friendly, which means it’s definitely not optimized for mobile. If your website matches the above issues, it’s time fix it.

4. Your website fails Google’s Mobile-Friendly Test

If you’re staring at your website on your smartphone right now and you still can’t figure out whether it’s mobile optimized or not, you can take Google’s Mobile-Friendly Test. Don’t worry, it’s not a test like the one’s you took in college and didn’t study for. All you have to do is enter your website’s URL and let Google do the rest. And if your website isn’t mobile-friendly, it’s definitely not optimized. Here’s how to tell the difference between mobile friendly and mobile optimized.

5. You’re losing web traffic and sales

Depending on your business model, and whether or not you rely on your online presence to drive growth, your website may not be directly hindering your traffic or sales. With that said, if your website isn’t optimized for mobile devices, it definitely isn’t helping your web traffic and sales. Again, mobile phones produce tons of web traffic, so if you’ve been seeing a decline in your organic web traffic, there’s a very high chance that it’s related to your website’s mobile responsiveness or overall design. E-commerce is in high demand, and if you’re like many businesses that rely on e-commerce, when your web traffic is down, your sales will drop with it. There’s also a chance that Google is penalizing you for your lack of a mobile-friendly website, which will significantly harm you in search rankings. Here’s how the right web design can increase your sales.

So, are you ready to take the leap to optimize your website for the ever-growing mobile market? If so, here’s a handy guide from WordPress on how to do so.

Written by Luke Severn

Luke is a marketing coordinator at Kaufer DMC. He loves the Arctic Monkeys, David Fincher movies, and the Portland Trail Blazers.


Published January 27, 2015 by Luke Severn.
Categories: Mobile Marketing