31 video marketing facts to show to your boss

If you can’t convince your boss or executives that your organization should be producing videos, throw a few of these findings their way.

Read the full article at: www.healthcarecommunication.com

We’ve been hearing a lot about how important video is in content creation – but just how big has it become in marketing? Well, according to this infographic from Hyperfine Media that shows 31 key statistics about video marketing, it’s plenty important – and soon may become the most critical element to your marketing strategy.

Not convinced yet? Consider, for example:

  • Video in an email leads to a 200-300% increase in the click-through rate!
  • After watching a video, 64% of users are more likely to buy a product online.
  • 50% of executives look for more informaiton after seeing a product/service in a video.

Given the role video is playing in increasing conversion rates, shouldn’t you be considering it in your marketing mix? We’re definitely amping up our video marketing efforts both with your clients and at KDMC. What do you think – is video the future of marketing?

Published June 24, 2016 by Luke Severn.
Categories: Content Marketing