10 mobile marketing trends to watch in 2017

10 mobile marketing trends to watch in 2017

Hardline mobile marketing hasn’t quite taken off in the marketing world as it was often predicted to do so years ago. There are a few contributing factors to this, including the general slow adoption of new marketing strategies by most companies and individuals, a sometimes difficult-to-define ROI, and the overall attention span of companies and consumers when it comes to the next big thing.

It’s the reason why, according to James A. Martin of CIO, the interest in mobile apps is fading.

However, there are plenty of mobile-based trends that are growing. How many times have you heard that your website needs to be mobile-friendly? What about the emphasis now placed on the mobile load time of your website? These are the types of trends that will continue to grow in the mobile marketing space, and ones you should definitely prioritize.

What are some other mobile marketing trends to look out for in 2017?

Read the full article at: www.cio.com

Published March 22, 2017 by Luke Severn.
Categories: Mobile Marketing