We offer our services or products/tools that you can manage yourself.
Kaufer DMC is on target, on time and on budget! Can’t begin to share how much I love working with this firm! You can work with “marketing companies” or you can work with Kaufer DMC and get cutting edge targeted marketing driven by their research that is always ahead of your customers. Healthcare digital marketing changes fast and they are always ahead of the curve. We worked with them on website development, mobile marketing, iPad tools as well as all aspects of social media. Very pleased with the results and highly recommend!
VP of Client Services, Univfy
Our website has undergone multiple renditions over the last 23 years. Kaufer DMC spent the extra effort researching the needs of our specialized medical practice and suggested innovative approaches to improve our website. Not only do we have our best looking website ever, but the functionality increased the efficiency of our staff and the ease of use for our patients. Kaufer DMC did all of this at a significantly lower cost than we have seen in the past. We recommend them with the highest level of enthusiasm.
- Michael J. Murray, M.D.
Northern California Fertility Medical Center
Working with the team at Kaufer DMC has by far been the best experience we've ever had in consulting, project management, and design for our website. The outcome was fantastic and they set us up with our own content management system that ultimately saves us time and money. They truly understand digital marketing for optimizing websites and social media for maximum impact... all with a tremendous return on our investment.
- Peter vR Sternkopf, PMP
President and CEO, Vigilant Systems
A lot of people who hear the term “SEO” have no idea what it means. We hear all the time from prospective clients that they just want to “increase their SEO” and rank better in search engines without having the faintest idea what that means.
And that’s OK. Search Engine Optimization is confusing and difficult to nail down and manage. Even SEO experts are sometimes guessing when it comes to what will work. There’s a lot of trial and error, and it takes a lot of time and effort to rank on search engines and do it the right way. That’s why we’re here to help.
A question we’re often asked is how long does SEO take to start working? There’s no easy answer to this, but generally, SEO takes quite a bit of time. It can take at minimum six to eight months to start seeing some real results, and even more in most cases. To get a complete picture of the time-frame and amount of work that goes into solid SEO rankings, read consultant John Doherty’s full article at www.johnfdoherty.com.
We all need a little help sometimes. Especially when it comes to marketing. Social media marketing, in particular, can be quite complicated. With the different platforms, posting and communication strategies, social media marketing is often viewed as complicated, saturated and a waste of time. Mix that with social media advertising, branding, and the various promotion strategies surrounding events, articles, videos, apps and products, and social media goes from a fun marketing activity to a stressful and complex one that companies might avoid or put off.
That’s a mistake. Social media is now deeply ingrained in the digital world, and it needs to be deeply integrated into your marketing strategy.
That’s why our friends at Website Builder.org.uk are here to help. They put together a cheat sheet that covers the various ins-and-outs of the social media animal to give you the upper hand on your social media strategy.
Read the full article at: websitebuilder.org.uk
Today, House Republican leaders pulled the vote to repeal the Affordable Care Act, aka “Obamacare,” simultaneously killing the new GOP health care bill, the American Health Care Act.
For the foreseeable future, Obamacare will be in place. For the millions of Americans who are covered by Obamacare, this is welcome news. However, issues remain with Obamacare that many believe need to be revised, such as its many complications, the potential addition to the U.S. budget deficit, and how medicare reimburses hospitals.
Health care in America is the most expensive in the world. For a country with the highest GDP of any country in the world, this doesn’t seem to make a lot of fiscal sense. Many countries around the world have successfully figured out universal health care. What is health care like for these other countries around the world?
Read the full article at: edition.cnn.com
Are you participating in search-engine marketing?
Pay-per-click ads can be a great tool to use in your marketing arsenal, but it can often be difficult to create effective advertisements that turn searchers into customers. Pay-per-click services such as Google Adwords and Bing Ads are also constantly changing and it’s sometimes exhausting to keep up with.
However, often these changes to pay-per-click platforms are for the better. For instance, take Google’s expanded text ad update that allowed Google Adwords users to create text advertisements that are twice the size of the Google ads we’ve come to know.
What were some other changes and PPC features that occurred last year, which you’ll need to pay attention to in 2017?
Read the full article at: medium.com