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Kaufer DMC is on target, on time and on budget! Can’t begin to share how much I love working with this firm! You can work with “marketing companies” or you can work with Kaufer DMC and get cutting edge targeted marketing driven by their research that is always ahead of your customers. Healthcare digital marketing changes fast and they are always ahead of the curve. We worked with them on website development, mobile marketing, iPad tools as well as all aspects of social media. Very pleased with the results and highly recommend!
VP of Client Services, Univfy
Our website has undergone multiple renditions over the last 23 years. Kaufer DMC spent the extra effort researching the needs of our specialized medical practice and suggested innovative approaches to improve our website. Not only do we have our best looking website ever, but the functionality increased the efficiency of our staff and the ease of use for our patients. Kaufer DMC did all of this at a significantly lower cost than we have seen in the past. We recommend them with the highest level of enthusiasm.
- Michael J. Murray, M.D.
Northern California Fertility Medical Center
Working with the team at Kaufer DMC has by far been the best experience we've ever had in consulting, project management, and design for our website. The outcome was fantastic and they set us up with our own content management system that ultimately saves us time and money. They truly understand digital marketing for optimizing websites and social media for maximum impact... all with a tremendous return on our investment.
- Peter vR Sternkopf, PMP
President and CEO, Vigilant Systems
Similar to healthcare itself, healthcare marketing is an evolving space and one that’s become tough to navigate.
Given the difficulties of marketing a complex area, what advice can healthcare marketers offer to one another?
Marketing feast gathered four healthcare marketers to share four different pieces of advice on healthcare marketing. This advice ranges from consumer behavior change and the fast-moving digital space to patient experience and understanding your audience.
Read the full article at: www.marketingfeast.com
In 2017, the healthcare arena is due for some major shakeups and disruptions.
But what markets will be disrupted the most?
Accenture has figured that out. “To better evaluate the health markets poised for potential growth or disruption in care delivery models, Accenture examined market dynamics across payers, providers and consumers among more than 400 Core Based Statistical Areas (CBSAs) in the continental United States.”
What qualifies a market for disruption? According to Accenture, “Disruptive markets are characterized by a few providers with a strong market presence, or one dominant provider; fragmented payer competition; and increasing demand for outpatient services.”
These CBSAs are expecting strong growth. So what markets are due for a disruption?
Read the full article at: www.accenture.com
For much of its existence, Google has been tight-lipped about its search algorithms.
One current algorithm, Penguin, is no exception to this rule.
Released in 2012, Penguin was launched to combat black-hat SEO techniques that increased the ranking of a webpage by increasing the number of links pointing to that page.
Penguin has gone through several versions since it’s release, and as of September 2016, is officially a part of Google’s core algorithm.
But since it’s release and, there hasn’t been a lot of information provided to digital marketers about how Penguin works. Google’s reluctance to release information is likely due to previous search algorithm manipulation by search-engine marketers.
From the information that is publicly available, can we decipher how Penguin actually works?
Roger Montti of Search Engine Journal makes the case that “a patent published by Google in late 2015 that was briefly discussed within the SEO community and quickly forgotten, may be the key to understanding Penguin.”
Read the full article at: www.searchenginejournal.com
Millions of people use Google Maps to find businesses, ask for directions, and view maps.
But what if Google Maps is evolving into a social network?
The maps platform just released a new feature that allows users to create lists of places, share lists with others, and follow the lists that friends and family share — without ever leaving the Google Maps app.
These features are making Google Maps more social, leading to the question of whether Google Maps is evolving into a social network.
Read the full article at: www.theverge.com